Sunday, September 6, 2015

View on "The Music Wars" by TED Presenter David Pogue

  The Music Wars by TED speaker David Pogue are one of my favorite TED Talks presentation. Although very short it was very informative if someone never new there was a music war going on.  Music and the music business as a whole is my passion. I am consumed by the very nature of everything it is endured by. This TED Presentation was very interesting, as stated before this was a short presentation. Short but very creative. David Pogue the presenter , made a song explaining at that time period the initial start of what is now known as the “music wars”. He played and used the instrumentals “Piano Man” and “Y.M.C.A.”. David sang about the ability to download songs and watch movies thanks to Steve Jobs, and how the corporations were worried about TV ratings dropping. These companies ended up making an agreement with Apple in providing TV episodes ad free to Apple’s end users. The second portion of the song sang about how the R.I.A.A. (Recording Industry Association Of America) coming down on consumers who downloaded music illegally and the fear that the music industry will plummet with the lack of CD sales. Now in hindsight of everything, well, they were correct. This presentation was done in March 2007. Fast forward to now September 2015 there are statistics showing the drop in CD sales and Download sales but a new lane has been created. That lane , well you guessed it , the “streaming lane”. A new revenue source for the music industry, a source that is not stable and started another faction in the music war. The STREAMING WARS.

   This presentation invokes the determination that I personally have in having a unified structure that can revive the music industry. A lot of it really lies upon what the majors deem appropriate, I would like to have a system that work for both sides of the music streaming industry. I would love to see what David Pogue who is a New York Times tech columnist say about the “music wars” now since its been eight years he has spoken on the subject. There is room for change and chance to save and bring back the glory of the music industry as a whole.